If you had read the Leader blog this week you would have seen our blog about finding contacts on a daily basis and how crucial it is to your business. We talked about how 3 new contacts a day are what it takes to keep your business moving forward. That 3 a day becomes 90 people a month and although the majority of these people you will meet at shows you still need to adapt ways to find more people. Then, besides that you also have to understand your products and your market in general. Let’s say the majority of your products are $50.00 and above plus the commonly purchased product is under $20.00 then you need to find more customers who have enough money to spend at a higher rate and less customers who will spend at the lower rate only. Now don’t go and get rid of customers just understand your business limitations. So let’s look at ways you can find those 90 people and the people right for your business:
- It starts by simply getting out there. Talk to people everywhere you go such as; photocopying, grocery shopping, hotel staff and customers while going to a conference, trade shows and craft fairs, do your mini demo at a cafe,etc.
- do 3 draw boxes at 3 different locations - go to cafe, gym, salon managers and talk about setting up a draw box. The key to doing a successful draw box is letting the staff know that you will be doing a small draw for just the staff for all their help in getting people to enter your draw. Also, it is a good idea to do a mock basket that would sit next to the draw. A mock basket is a draw basket filled with empty boxes/containers that look like products but will not cost you a lot if it walks away. Put out catalogues, business cards and a nice box with a flyer explaining the draw. Lots of draw slips and tie a pen with ribbon which you glue to the box or it will disappear. Go back and refill as needed through out the 7-10 days you leave it there. Once you have your leads then call/email all of them right away with a deal to book and a deal to buy. Keep your leads for future reference and don’t forget to mark on the back all your progress with the customer.
- Join groups/clubs - Join things you enjoy but also think about what type of people might be attending. IE: sports events - lots of people but almost impossible to chat with people, Support groups: might be ok but usually people who have spent the meeting talking about their issues do not want to see or talk to you afterwards. Craft groups and charity groups can be great places to meet people.
- Make sure you are using a referral program at your shows - check out Networking Gals “Referrals” for an example of how to use one.
- Always use Networking Gals “Squared Up” at every show because it can add more in sales but it may give you access to those who did not attend but wanted to take part.
- Go back to school - take some evening classes in a subject that appeals to you. You may want to take some business courses or try learning Calligraphy or scrapbooking, etc.
- Search outside your area - We tend to do parties mostly close to where we live but if you are selling a higher end product that may not work. So try putting up flyers in a different area or city. Drop tons of business cards around the area you think may be your niche market. Do your draw boxes in this area and search for trade shows in that area.Talk to the local paper of the area to see if they offer a welcome basket to new home owners or something and then see if you can put a baggie filled with a catalogue, biz card, a sample or gift.
- Do draws at every Trade show/craft fair - This is very important to do a separate draw for people stopping at your booth. Now the event organizer may want a gift for their promotions but still make sure you do one at your table. Also make sure you do up tons of business cards with a small gift attached and hand them out to everyone.These are great ways of finding more leads.
Sometimes it is as simple as a few draws or a couple of trade shows that can keep you working for several months. The key to this is always keep searching and keep putting those draw boxes out even if you feel you have enough business. The best way to recruit is by increasing the number of people you are seeing/talking to. I hope you find these tips work for you as they always worked for me. Remember…..
Life is too short………..so go out and Party!
That’s right - they are coming. Warmer weather brings people out and about and for a Party Plan rep it can be a hungry time. This means that many many party plan Consultants will be out and about looking to find leads and book parties. How about you? Are you booked as full as you like or will you be out joining in the mad search for business? Actually, there is no reason why you should not be looking for business even if you are busy. However, I suggest you do it in style and here are some tips:
Life seems to happen to all of us and your Hostesses are no different. So how do we keep a Hostess booked when small things happen along the way? Here are some strategies that I find work but you will have to find what works for you and your Hostesses. Until then try these:
As our great weather is trying hard to return I can not help thinking about backyard picnics, barbecues and sitting around the pool. Just because the great summer weather is approaching is no reason to stop your business. So many Consultants tell me how much they dislike the summer season because their business stops and I can not believe what they say. I have done more shows, more sales and more recruiting from the end of April to the end of September than any other time of the year! Here are some of my secrets to working the summer:
I see a lot of Party Plan Consultants who take their business seriously which can be good but if you are taking/making your shows too serious then you could be making a big mistake!
When you join a Party Plan/Direct Sales/Networking Company there is so very much stuff to learn and so much hear say. Likewise, when you join a company designed to help you in your Party Plan business! There are so many companies out there trying to give you information or trying to get your business.
I hope everyone has had a chance to check out our new and improved Facebook page but if not you should go and have a peek. We have upgraded to the timeline version with a new purchase program so you can see how to sign up. So no more having to go to our website to sign up plus we accept PayPal so it could not be any easier.
Spring is arriving which means summer is not far away. For some Party Plan Companies, working through summer is very difficult and yet others seem to book lots more shows in the summer than the rest of the year. If you happen to have experienced the slow down that summer can cause then you will want to read this post.